The challenge
Founded in 2020, this London and Boston-based start-up united some of the leading lights in advanced and digital technologies to create a consultancy designed to help major businesses better handle the pace of change: resetting mindsets and ‘unlocking tech paralysis’ – ethically. This project was carried out in collaboration with Clout Branding. We were tasked with creating the entire brand from scratch, including a name. The new company had to stand out in a crowded market, communicate freshness, creativity and energy, and do so with an authority that would help win backers and early clients.
What we did
Workshops and extensive interviews with the founding team led to a brand strategy built around the core idea of ‘Inspiring profound transformation’. The name ‘Emergence’ was drawn from the pioneering field of scientific study on interaction, and underlines the fundamental business goal of helping clients survive and thrive in what is the 4th Industrial Revolution. The visual elements reflected this: flexible, dynamic lines mixed with imaginative use of colour to communicate Emergence’s role as the interface between paralysis and deeply meaningful change. In the logo itself, arrows of progress emerge from an ‘E’ formed by the negative space.
The outcome
Launched early in 2020, the company has already secured some of the financial backing and early clients it sought. Our brand work was designed from the outset to be scalable, and we will be extending website and communications in phases over the coming year.
