Working well


The challenge

This story starts with just one person. Six years later some 700,000 have been effected to varying degrees, and the number is rising. It’s all about changing the world.

Mark Giles had some 14 years’ worth of consultancy in the health arena under his belt when he made the decision to set up Salubrium. He believed that the flexibility, attention to detail and consultative approach he could bring to employee health, built around a holistic and proactive philosophy, could make a bigger impact not just on the welfare of employees, but on the performance of the companies themselves. Seeing was everything: problems in proper context; new ways to address them; and, of course, a return on investment by taking a longer-term view. £5 on every pound invested.

The challenge? Inspire companies to trust him.

What we did

The work was carried out in collaboration with Zulver and Co. We built everything around a very simple brand essence/strapline: ‘Working well’, which Salubrium trademarked.

Zulver and Co. created a marque from the infinity symbol to reflect the interlinked whole of a company’s health, and the dynamic and ongoing approach to tackling issues. The simple, clean, relaxed colour scheme and smooth curves communicate a feeling of wellbeing.

After that it was pure storytelling. We laid out the problem, explained the solution and set out the benefits. The website acts as a narrative, calmly progressing from left to right. The language is all natural, real. Very simple.

What happened next

That was in 2013. Salubrium began with zero clients. Then they had one. Since then the number has passed 100, sometimes companies as small at 5, sometimes as large as 70,000 employees. Mark has advised a myriad of companies of some 4-5000 in size on how to care for their workforce better, how to keep people mentally and physically… working well. Later spouses, partners and families are effected positively, too. Directly or indirectly, some 700,000 will have benefitted from policies and practices implemented as a result of his consultancy. He won the trust he needed to win, but that trust has been paid back manifold. Wellbeing to one side for a moment, a rough – very rough – calculation places the savings he has made for those clients at between 12 and 15 million pounds.

Scott very quickly understood what mattered to the people who mattered to us. He made a compelling argument for change that has worked. The strapline covers so much ground. The branding is clean and fresh. None of it has aged. Likewise the messaging: the sector is full of jargon, and by writing in clear and plain English, we really stand out. People just get it. He did a great job and I really appreciate what that has meant for me. Mark Giles Director, Salubrium