Duchenne Design website

Duchenne Design

The challenge

Alan Bates Design had decided to rebrand themselves as Duchenne Design, in homage to the man who researched and defined the true natural smile. I was asked to bring that concept to life on their website, and in a couple of mailers.

What we did

Some simple words around the amount of muscles requires, a narrative around five differences/advantages and a ‘D’ that smiled in so many different ways.

What happened next

That was in 2012. Something must have worked, because, happily, both Duchenne and their website and the copy are still going strong today!

A quick email to say a big THANK YOU! Love it! I think the tone and personality are great. Also everyone loved the letter.
Mariana Zegianini Director, Duchenne Design