The challenge
Ayming is business consultancy specialising in improving its clients’ operational and financial performance. Founded in Paris, they have 1,300 staff at offices in 15 countries around the world. I worked with Kimpton Creative on their rebrand, and you can read that strategy story here. Subsequently we produced these specific pieces of collateral for Global Innovation and R&D, a key area of Ayming’s expertise.
The challenge: show the commercial benefit of combining up-close peer-to-peer knowhow with funding insights and a global outlook.
What we did
Extensive interviews with the key Innovation leadership globally gave rise to the narrative… and some visual playfulness. Close-ups contained within Ayming’s new brand ‘ring’ device echoed broad images of the bigger picture shot from above… implicitly communicating Ayming’s reach.
What happened next
The brochure was completed shortly before the pandemic, so little to report. The brand work it stemmed from led to a 15% year-on-year increase in Ayming’s global revenue, and a 350% increase in business leads. The brochure has led to a video which focuses on the firm’s growing focus on the responsibility of business… and the link between profit and planet.
Our work for Ayming won silver in the Transform Awards in both Europe and North America.
