The challenge
Green King wanted to make its Old Speckled Hen range more accessible to a younger audience and put more ‘craft’ into the presentation of their award-winning beer.
What we did
Concentrate on the senses: smell and light and imaginative tasting notes, plus history and stories.
What happened next
This led to a number of projects in collaboration with Greene King and Ziggurat Brands, including Greene King’s Noble craft lager, which you can see here.
I also worked with Ziggurat on the San Miguel launch of their ‘traveller’ rebrand, and the launch of Merrydown Cider.
