In online retail, two things drive your business: your brand and your advertising. Aardvark and Squirrel wanted to launch its online clothing range with real attitude. They wanted to turn a world full of difficult to believe, empty and earnest codswallop inside out. On its head. Possibly both.
What we did
Go big on the codswallop. They had already drafted a (I think) very funny piece of text spoofing the whole concept of missions that was loaded with go-for-it irreverence. The result is definitely unlike anything else out there.
What happened next
The brand is still to launch, but make it your mission to visit when it does: aardvarkandsquirrel.com