The challenge
Bacardi owns a stable of high-profile brands across all major categories, and trade in the duty-free arena is a critical element of their business. Relationships with the duty-free trade need constant nurturing.
What we did
In collaboration with Jonathan Davis, produce a brochure elegantly setting out the entire range, to help cross-sell.
What happened next
I think we can safely assume that people are still buying Bacardi’s products at airports and enjoying them responsibly.*
[Covid 19. Assume nothing.]
