Emac website



Help communicate the scale and effectiveness of this warranty company’s operations, but also its humanity. By standing in the shoes of others, everything gets taken care of. In collaboration with Clout Branding.

What we did

Key here is the tone. Not too confident, not too intimate, but confident and intimate enough. For more on the strategic element of this, click here.

The strapline was “All taken care of”

What happened next

Two years after the rebrand, our client reported:

  • Several complimentary observations on website content, look & feel etc. from key clients (dealer & OEM)
  • Widespread positivity amongst our own community
  • Tangible benefits in terms of recruiting high calibre staff members
  • Business revenue on an upward curve
  • Consumer & business client numbers rising
  • Renewal of our contract with one key OEM & additional, formal endorsements from a number of others
  • The website has created an ideal platform to communicate our wider ‘aftersales partner’ messaging to existing & potential clients … we now have three core products rather than one & use the website to promote
Good morning gentlemen. Just wanted to express my (belated) thanks for the fantastic job you have done for us. The website looks great & I love the new branding. Feedback received from colleagues & clients alike has been universally positive & I am thrilled with the outcome. Many thanks to you both … it was a pleasure to work with you. Adrian Willard Sales director, EMaC