Challenge
Help communicate the scale and effectiveness of this warranty company’s operations, but also its humanity. By standing in the shoes of others, everything gets taken care of. In collaboration with Clout Branding.
What we did
Key here is the tone. Not too confident, not too intimate, but confident and intimate enough. For more on the strategic element of this, click here.
The strapline was “All taken care of”
What happened next
Two years after the rebrand, our client reported:
- Several complimentary observations on website content, look & feel etc. from key clients (dealer & OEM)
- Widespread positivity amongst our own community
- Tangible benefits in terms of recruiting high calibre staff members
- Business revenue on an upward curve
- Consumer & business client numbers rising
- Renewal of our contract with one key OEM & additional, formal endorsements from a number of others
- The website has created an ideal platform to communicate our wider ‘aftersales partner’ messaging to existing & potential clients … we now have three core products rather than one & use the website to promote
