Cut the mustard – website


The challenge

The world of recruitment has changed in the last few years. There’s no margin for error, mistakes are costly, people are afraid of the consequences of a mistake. As a result requests are more demanding and more picky. Just as well our client is up to it. This job was done in collaboration with Kimpton Creative.

What we did

Exaggerate two things. 1) The MUST in Mustard – that and other DEMAND words went BIG to emphasise the stress. 2) We dialled up the requests to fairly barmy levels. Stress kills… better to stay calm and have fun.

Adopted the strapline: “Creative recruitment par excellence, for when it absolutely, totally MUST be right.”

Of all this, the beautifully crafted pencil boxes are really fun. Demented requests for the most impossibly specific shades of grey and black… and yet… and yet… if anyone’s gonna get you such a pencil… it’s Mustard. Of course.

What happened next

Winner Silver for Writing for Design at the Fresh Awards 2020… and a D&AD wood pencil. And, more importantly, some happy clients… see below. Check out the pencil set here and the mailers here.

"Saw the advert in Design Week. This has balls. It really stands out and the look and feel and copy are really creative. You see the website and you know that as a creative you want to work with Mustard."

"Beautifully done. Lovely."

"Lovely website, new look and feel, Ian! Very clever writing. Just a lovely sentiment to it all that's simple and uncluttered. Hats off." Mustard client feedback