The challenge
Hard not to be a little biased with this one – the client was my mum! Just months after my father died we needed to move quickly to turn her house – too big for her alone – into a means of earning a living. Looking at the competition on AirBnb, its location offered a clear point of difference: where nearly all rental properties in Dénia were isolated villas out of town – this house was right in the centre of the action.
What we did
The name communicates location and hopefully a sense of smart, upmarket style. The strapline ‘At the heart of it’ reinforces the single greatest benefit and differentiator – beach, cafes, bars, restaurants and amenities all on the doorstep. Copywise we aimed for warm, natural, clear, friendly and informative.
What happened next
An extraordinary first summer, given it only hit the market in June 2019. By October Denia Townhouse had won ‘Superhost’ status and got 10/10 from every single guest, thanks to a lot of effort and a lot of attention to small details. If you want to book yourself some time away in a lovely gastronomic town with a great beach… now you know where to go… the heart of it! And with the disaster of the pandemic, we’d be glad of all the support we can get. Book here www.deniatownhouse.com or contact me directly!
