Boxing glove mailer

Clout Branding

The challenge

Clout Branding came up with the great idea to send prospective clients a boxing glove in the post. Imagine opening your mail to that? The challenge was to write some copy that lived up to the idea.

What we did

A simple line on the embroidered patch on the glove, and a small series of stiff card labels tied to the glove itself… these echoed timeless typographic boxing-card posters.

What happened next

It’s still early days, only a couple have been sent out.

I also helped Clout with their web copy. They very kindly returned the favour with the design for this website and the Bard of Bray semi-colon identity. I can’t recommend them highly enough.

Love the copy. Punchy. Mike Smith Creative Director