The challenge
Launch a new cider brand. I was asked to write the backstory around the brand, and the pack copy.
What we did
Ziggurat Brands created this gorgeous fiddling fox – with apple-like bites to create the fiddle. Merrydown were really happy with the ‘One sip, many a knowing grin explained’ strapline. We went with shorter copy on the bottles in the end, but I think I prefer the original longer version, so I’ve included it in the gallery.
What happened next
The cider got that all important launch lift – it was placed in several large supermarkets. It’s still going today.
I went on to write similar copy for the pear and apple wines.
