Joy is persuasive

Sutherl& Studio

The challenge

Communicate very, very simply what drives one of the greatest designers of his generation – for Jim Sutherland’s newly-launched Sutherl& Studio website

What we did

Pull out something few designers draw attention to: joy.

What happened next

Jim keeps finding new ways to surprise. Sutherl& Studio launched, and before anyone blinked won an award. OK, no surprise there. & then they won another one. & another one & another one & then they were number one! OK, no surprise in any of that, either, until you consider that one person and a junior designer were outperforming huge major agencies. There’s great joy in that for sure.

I wrote and helped research (and co-published) Jim’s ‘Graphic Lexicon’ book, which you can see here.

Love it. Really appreciate this. Jim Sutherland Director, Sutherl& Studio