Menu and website

LPM restaurants

The challenge

LPM’s lengthy association with Le Petite Maison on the French Riviera had come to an end. By now LPM in London and four other locations internationally had established its own philosophy and creative direction, and these needed expressing in a rebrand, both on a website and on the menu cover.

What we did

Interviews with both directors and the chef helped to clarify what had become, over the years, quite a fractured message. We focused on the food’s journey through time, from history right up to the final seconds before being placed on your fork: all the things that set LPM apart, all the things that makes a mouthful unforgettable.

What happened next

It’s not the first time that clients on this subject have been moved by work… its a subject with big passions behind it, and I love that. I throughly enjoyed every moment of this project from start to finish, not least the chance to sample the food itself, which was exquisite. That made things easier! Can’t recommend it highly enough. Visit their site here.

I was quite choked the first few times I read this. You’ve understood and captured something special, and that’s very valuable for us. It’s excellent. Thank you. Bob Ramchand Director, LPM