The View: Penthouse and residential brochures

Land Securities

The challenge
An ultra-luxury penthouse overlooking Buckingham Palace needed selling for a vertigo-inducing sum.

What we did
A wide landscape brochure in keeping with the concept of the earlier marketing material for the lower floors of “The View”. Signed mounted prints as the cover. A brochure in the first person full of orders and commands from an imaginative and poetically demanding ‘master’.

What happened next
The penthouse sold immediately.

Just a quick note to say thanks so much for the copy. I love it. I love the fact that it is not what I expect. I love the fact that there are no clichés, everything is unexpected yet fits. Thanks. Of course, I have a few comments, but they are minor; the tone and style is spot on in my opinion. Anna Chapman Senior marketing manager, Land Securities