The challenge
Explain the ethos and essential brand story of Bombay Sapphire, potentially a complex and multi-faceted subject…
What we did
Build everything around that first sip, when the world stands still for a blissful moment and everything comes together.
What happened next
I think we all know what happened next. People continued drinking vast quantities of gin. Naughty. Read more on the strategy behind this piece of writing… here.
