Write a cocktail book explaining why Bombay Sapphire is the ultimate gin for cocktails.
What we did
We gave a known mixologist – Jamie Walker – the platform to invent a whole range of recipes for Bombay Sapphire, and the same for various celebrated bars around the globe. For more on the strategy behind this – since this is where the idea of ‘the cocktail moment’ first surfaced – click here.
What happened next
The book was used to drive global duty free sales. It’s quite a curiosity… as I write I find that it is currently on sale on Amazon for close to a thousand dollars. Bizarre. Here’s the whole thing, in case you’re thirsty.