Mustard is a high-quality recruitment consultancy specialising in the creative industries. At launch the branding took mustard the condiment as its cue, which you can see here. Seven years later it was time to shake things up. How to convey premium more effectively… and more adventurously?
What we did
We took the common phrase “cut the mustard” (meaning ‘of a desired standard’)… literally. We sliced and rearranged the Mustard logo to make a series of luscious, provocative words, which, when explored, extolled the agency’s values through a vibrant, slightly mischievous tone. The design is highly crafted and premium, obviously.
What happened next
Mustard used the pieces as postcards, adverts, emails for eight years. We’ve just replaced them with this.