Whites ‘newspaper’ story

The Allotment

The challenge

The Allotment wanted to showcase both their work with Whites the haulage company and their storytelling approach to branding.

What we did

A newspaper-style publication, with the story laid out over several spreads.

What happened next

The story itself is well worth the read – a great example of how branding can make a difference in areas you’d never imagine. The Allotment went very quickly from struggling to take off to high fliers in the creative league tables, and lots of new employees. With projects like this, you can see why.