The challenge
Hat-trick Design wanted to produce a promotional book that showcased their work to date, including projects for the Natural History Museum, Land Securities and the Salvation Army. We light-heartedly explored the mindset behind their approach.
What we did
The theme was all about asking the right questions. Each case study hid behind a question. To get at the case studies involved breaking open a perforated fold.
The outcome
As is well known in design circles, Hat-Trick soon made it to number one in the creative league tables. Not bad for an agency that never went above ten people. The book was highly commended at the McNaughton Awards and included in the ‘Print’ European annual.
See how all those Os line up on the cover?
