The challenge
ARM is a high-profile investment management firm in Nigeria. This was their signature brochure, which was produced in collaboration with The Partners.
What we did
Produce humanity and imagination to evoke strong feelings about what achieving your ambitions actually feels like, often captured in small moments and brought into clever pairs of images that showed how all of our ideas for what it means to realise the same things – like ‘creating your own space’ or ‘being there’ could be vastly different.
What happened next
Again, The Partners triumph. A highly expensive agency… but supreme quality lasts. Their brand for ARM is still as it was created over 15 years ago and doesn’t even look dated. Can’t say it enough: buy cheap, buy twice.
