Explain the incredible range of environmental measures that JTP had taken in their new building – but in the right spirit. No preaching or holier-than-thou stuff.
What we did
A few puns, a little tongue in cheek, a little dryness… I enjoyed seeing what they did, which was really impressive… so it wasn’t overly hard to capture their positive energy in words.
What happened next?
A ten year (and counting) relationship. The chance to work on articulating their brand strategy… and years later the privilege of writing the book of their move to a new studio that they redesigned completely. It’s a long strategy story that you can read here.