Now here’s a funny thing… mailer in a tube

Bard of Bray

The challenge

Hat-trick Design waved a very thin, floppy booklet in my face one day. They’d just trimmed a brochure mock-up in the guillotine. Could I turn this off-cut into a self-promotional item, they asked?

What we did

Physical interaction with the form. There was only space for one line on each page. Some great technical skill was involved in the binding of something this thick and narrow.


What happened next

The project won a D&AD Silver nomination, and several other awards. The booklets were mailed out in little tubes.