The challenge
Nichols is a FMCG and healthcare recruitment specialist, operating globally and with an impressive client list. Working in collaboration with Kimpton Creative, we’d built their brand and various pieces of marketing collateral (which you can see here). Nichols were leading the way in finding talent for companies in emerging markets, and here the brief was to cement their dominance in this field to make them the go-to name.
What we did
We produced a large thought-leadership piece, comprising a collection of in-depth interviews with big hitters from big companies operating in new and exciting places like Brazil, China, India and Russia. Full of insight and inspiring possibility.
What happened next
Originally commissioned in 2012 and printed and bound, they were then repurposed as a 2017 blog and downloadable PDF. For such a dizzyingly fast-moving area of business, the insights don’t seem to have aged: as we go into 2021 they’re still available for download.
