Jo and Twiggy ‘Pure Nott’ campaign

Trent FM

The challenge

Hat-trick Design were tasked with promoting the Trent FM Jo and Twiggy breakfast show.

What we did

By switching one of the Ts in ‘Nott’, Hat-Trick created a J and a T, and therefore a kind of brand for the pair. After that… lots of fun with the word ‘Nott’.

What happened next

I never followed up the effect of the show’s audience or anything like that… but the bags, drinks mats, posters etc must have had an impact. I should add that most of the best lines here are Jamie Ellul’s – now the director of Supple Studio.