The power of nature

Natural History Museum

The challenge

Win the pitch to rebrand the Natural History Museum for a small, little-known design agency called Hat-trick, up against some of the industry’s heavyweights.

What we did

A book exploring how ‘The Power of Nature’ could inspire every corner of the museum’s communications, and appeal to everyone from kids to top-level scientists.

What happened next

Hat-trick won the pitch. The energy, sprit and concept of this original document went on to form the creative backbone of the brand. After launch I took part in meetings to help brief the NHM’s internal comms team on verbal elements of the brand and tone of voice. The brand is still live nearly 20 years later. Hat-trick made it to No.1 in the league table of most awarded creative agencies.