Unilever had identified graduates’ strong desire to “Learn business fast”. Answering this need was a key driver for undergraduate recruitment. The ‘Future Leaders Programme’ campaign needed to communicate the scale of their business and the scope for progress.
What we did
Leverage the vast arsenal of globally famous brands at their disposal, with one overall message and then tailored messages for specific functions. And a lot of other collateral, with stories and profiles each year of individuals, and even a Facebook interactive game.
What happened next
The campaign was live for five years , and I worked on it each summer with SAS Design and Unilever to update it. Something must have been working.