Produce a brochure showcasing the awesome quality of Boss Print’s work. A job driven by Jim Sutherland of Hat-trick, who’d probably heard most of the excuses.
What we did
Make the excuses BIG. REALLY BIG. The size of this thing was crazy… and of course the images were blow-ups of tiny things. Immense number of pixels and a great photographer to show astounding detail.
What happened next
Lots of awards, I think, but all credit to Hat-trick.