Noble craft lager

Greene King

The challenge

Launch a new craft lager for Greene King, concentrating on the interesting history of the Tettnang hop.

What we did

Got very excited when we learned it had been banned by Henry the 8th and other lovely things. Unfortunately the more we researched this, the more the original historical revelation became difficult to prove definitively.

What happened next

The final lines (unlike the beer, thankfully) had to be watered down, sadly. Love those beer mats still – in the gallery below for posterity at least.