The challenge
Founded in 2020, this London and Boston-based start-up united some of the leading lights in advanced and digital technologies. The aim: to create a consultancy designed to help major businesses better handle the pace of change. They wanted to adjust mindsets and ‘unlock tech paralysis’ – ethically.
This project was carried out in collaboration with Clout Branding. We were tasked with creating the entire brand from scratch, including a name.
What we did
Workshops and extensive interviews with the founding team led to a brand strategy built around the core idea of ‘Inspiring profound transformation’, which was adopted as a strapline. The name ‘Emergence’ was drawn from the pioneering field of scientific study on interaction, and underlines the fundamental business goal of helping clients survive and thrive in what is the 4th Industrial Revolution.
The outcome
Emergence stands out in a crowded market, communicates freshness, creativity and energy, and does so with an authority that has helped win backers and early clients. Despite Covid-19, it’s grown by several employees, too.
The Emergence brand work has been shortlisted for a Transform Award, Europe.
