Inspiring profound transformation


The challenge

Founded in 2020, this London and Boston-based start-up united some of the leading lights in advanced and digital technologies. The aim: to create a consultancy designed to help major businesses better handle the pace of change. They wanted to adjust mindsets and ‘unlock tech paralysis’ – ethically.

This project was carried out in collaboration with Clout Branding. We were tasked with creating the entire brand from scratch, including a name.

What we did

Workshops and extensive interviews with the founding team led to a brand strategy built around the core idea of ‘Inspiring profound transformation’, which was adopted as a strapline. The name ‘Emergence’ was drawn from the pioneering field of scientific study on interaction, and underlines the fundamental business goal of helping clients survive and thrive in what is the 4th Industrial Revolution.

The outcome

Emergence stands out in a crowded market, communicates freshness, creativity and energy, and does so with an authority that has helped win backers and early clients. Despite Covid-19, it’s grown by several employees, too.

The Emergence brand work has been shortlisted for a Transform Award, Europe.

Clout and Scott were brilliant in helping us to distil our proposition into an engaging narrative and then capturing the power of this in a visually exciting and dynamic way. They worked in a very collaborative manner with our founding team, guiding us along the brand development journey. Since the launch we’ve had some excellent feedback around our brand and it has most definitely given us an edge in a very competitive space. David Poole CEO, Emergence