The challenge
Ctrl Print is a Swedish company that provides the platform to produce annual reports through the Cloud… saving time, money and hassle. We needed to show just how much.
What we did
With a client prepared to use humour, we really tore into the pain of producing an annual report the traditional way… exposing its inefficiency through a multiple choice questionnaire. The brochure was designed by John Dowling.
What happened next?
I was commissioned to produce fresh communications a couple of years later, which you can see here and here. My contact there used me in her following job. Her boss (Swedish) wrote to say: “I like the communication a lot. I enjoyed reading it right through.” Those crazy Swedes.
Ctrl Print is still going strong.
