Decisions decisions mailer and leave-behind


The challenge

Ctrl Print is a Swedish company that provides the platform to produce annual reports through the Cloud… saving time, money and hassle. We needed to show just how much.

What we did

With a client prepared to use humour, we really tore into the pain of producing an annual report the traditional way… exposing its inefficiency through a multiple choice questionnaire. The brochure was designed by John Dowling.

What happened next?

I was commissioned to produce fresh communications a couple of years later, which you can see here and here. My contact there used me in her following job. Her boss (Swedish) wrote to say: “I like the communication a lot. I enjoyed reading it right through.”  Those crazy Swedes.

Ctrl Print is still going strong.

I think it looks GREAT!!! Thank you to you and John for all your hard work, it looks FAB, I'm really pleased. Carmelina Massaro Business development, CtrlPrint