Austin Smith Lord is a large architecture practice, with several offices across the country. Zulver and Co had conducted the brand work. They commissioned me to write a brand ‘spirit book’. This is fairly old now, around 2010-11.
What we did
The theory was that AS:L combined opposites like creativity and reason, in order to solve complex problems beautifully.
I went on to write their website, and several in-depth pieces on their flagship buildings at the time. All that remains of the website are a few grainy screen grabs, but I’ve put them up for reference. The case studies are worth a look for the story-telling . I like working with architects; buildings are stories.