Land Securities – Bankside 1,2,3

Land Securities

The challenge

Three buildings behind Tate Modern needed filling with new tenants. Could we draw people south of the river? The work was carried out in collaboration with Hat-trick design.


What we did

Use the fact that there were three buildings to thrilling (threeling?) effect: three booklets (Work, Rest, Play) and many three-word headlines (and three-themed images).

What happened next

The 1m sq ft of prime office space was quickly sold. Bankside 1 was sold whole to IPC media. Bankside 2 and 3 were let in their entirety to the Royal Bank of Scotland to serve as their HQ.