Three buildings behind Tate Modern needed filling with new tenants. Could we draw people south of the river? The work was carried out in collaboration with Hat-trick design.
What we did
Use the fact that there were three buildings to thrilling (threeling?) effect: three booklets (Work, Rest, Play) and many three-word headlines (and three-themed images).
What happened next
The 1m sq ft of prime office space was quickly sold. Bankside 1 was sold whole to IPC media. Bankside 2 and 3 were let in their entirety to the Royal Bank of Scotland to serve as their HQ.